Skip to main content

News and Updates

Never give up

Failure is only opportunity  to begin again, this time more intelligently.            -Henry Ford World is a movie of ups and downs, we all are its main characters  trying to make our way up to the top. Only thing which makes the difference is our attitude, that do we push forward to overcome problems  or just simply  give up. Never give up doesn't mean to keep doing same thing in same way what we need is to analyze and be smart enough to change when needed. A real life example of the physi. Of never give up is " Japan " a country which has faced nuclear bombings and still face tsunami  and earthquakes  from time to time. But still it bounce back. Your life is in your hand you are its director, give it an ending  you like. Just have courage and stand up to the problems. One thing you need is " never give up".



MTR foods is a successful company due to their continuous marketing activities by focusing on what the customer requirement is! It is a marketing oriented company and also shows the legacy by catering the needs of customers and providing their matching products.

Any company or business unit is successful in strategy when it is able to map its internal resources with external environment and create value for customers in the process of revenue of the company. MTR is the legacy of MARKETING STRATEGY THINKING in the food industry for seven and a half decades. 

It is a marvel because it has the ability to stand in the environmental demand drives that dominates food industry with the appropriate marketing mix


The MAVALLI TIFFIN ROOMS commonly called as MTR foods is the brand name of food related Enterprise located in India. Having it's origin in Banglore, it has a restaurant now in Lal Bagh Road, Banglore and in 6 branches of the city, as well as Singapore, Dubai and  Muscat. This restaurant was closed in the period of Indian Emergency which was in mid of 1970 when the food control act was made profitable to serve food items until it reopened in 1984. This made the beginning of the entry into the convenience and instant food business, in sense a turning point. MTR foods is also the first company in the world to have frozen dosa, which can be heated and eaten. It is believed that MTR is the one who brought the  Ice cream vending machine to India.


Product - Marketing Mix

MTR foods is a food product company offering a diversified range of packaged food products. It includes items for breakfast, meals and in between meals like Frozen foods. It innovates continuously based on the products which matches the customers needs, wants and demand. The framework of customer vs product matching of this company can be understood as marketing Marvel Company.

Place - Marketing Mix

Place in marketing mix means distribution or channel for selling the products. It spreads it's business from Banglore, exports to several countries like Singapore, Malaysia, Mauritius, Japan, Middle East, New Zealand, Australia, Germany, United Kingdom, Canada and United States. Their products are easily available in supermarkets, hypermarkets, discount rates, convenience stores and grocery stores. MTR foods have also launched it's E commerce platform from Banglore as a venture to move with changing times.

Promotion - Marketing Mix

Promotion is a tool in marketing to make the customer aware, inform and create a positive attitude towards company and products. The tool is advertising, personal - selling, sales promotions and publicity. It has organized sampling activities at popular places and launched several campaigns. 

Price - Marketing Mix

Price is the last one marketer but it is difficult when compared to all marketing elements. MTR foods are estimated as rupees 700crore company with growth rate at 18%CAGR. Its export is nearly 20% and sales in Southern states to 60% of its total revenue. It has launched it's web portal as much needed initiative to earn larger profits to cut down distribution costs. 

Win Marketing, be a Marvel!

Popular posts from this blog

Doctrine of Notional Extension under the Workmen Compensation Act, 1923

  There is no problem in detecting that the accident occurred in the course of employment when a workman is injured in the working place and in the working hour and doing his duty. The problem arises when these elements do not coincide together. But a workmen if injured just near the work premises or just before joining the work or in the way to work problem arises. To address this kind of problem and giving some kind of relief to the workmen the theory of notional extension evolved. “As a rule, the employment of a workman does not commence until he has reached the place of employment and does not continue when he has left the place of employment, the journey to and from the place of employment being excluded. It is now well-settled, however, that this is subject to the theory of notional extension of the employer’s premises so as to include an area which the workman passes and repasses in going to and in leaving the actual place of work. There may be some reasonable extension in bot

Peace - A Way Of Life

To be peaceful is the sign of a conqueror.  We have often heard people saying 'follow the path of peace and you will be happy', 'preach peace' and many other phrases emphasising on a way of living- Peace. But what is it really about?  With reference of the holy Bible, peace is defined with notions like  totality or completeness, success, fulfillment, wholeness, harmony, security and well being.  The definition of peace changes with mindsets of people. For one, it is a sense of accomplishment, non- violence for another, salvation to a few and a lot more to others. But what peace exactly is? And how can we attain it? Peace is acceptance. A vision of seeing things and extracting optimism out of it. Peace makes life easier. To be satisfied is what peace is. To be able to look back at your life and accept all its darks and jewels is what peace feels like. Peace is a state of mind where your soul feels calm, free from the dirt of hatred, negativity, criticism, inferiority and

Appearance vs Reality of Merchant of Venice

One of the greatest writers of history is Shakespeare. William Shakespeare was an English playwright, poet, and actor, widely regarded as the greatest writer in the English language and the world's greatest dramatist in the history of English literature. He has written many masterpieces. In which are are Macbeth, Othello, Romeo and Juliet extra etc.  In which Merchant of Venice is one. The storyline of the play goes : The play commences on a street in Venice. Shakespeare introduces the central character of the play, Antonio, as a Merchant of power and influence. Bassanio, his friend, confesses to him that he is in love with Portia, a rich heiress of Belmont. To present himself as an eligible suitor to Portia, he seeks a loan from Antonio. Antonio has no money in hand to lend as his fortunes are tied up with his ships at sea. However, he promises to help us Bassanio to take a loan from money lenders using his(Antonio's)name. The entire play is based on the scenario that happens