Skip to main content

News and Updates


Social Media is effecting human life in many aspects like health,family relations, etc. So,I'll be discussing each aspect in detail below. Firstly, I would like to describe or define what is a social media,many of them may be know that,but I would just like to mention that. WHAT IS SOCIAL MEDIA? Social Media is a platform,computer-based technology that facilitates the sharing of ideas,thoughts and information through the building of virtual networks and communities.  Social media originated as a way to interact with friends and family but was later adopted by businesses that wanted to take advantage of a popular new communication method to reach out to customers. The power of social media is the ability to connect and share information with anyone on Earth, or with many people simultaneously. There are different types of social media namely, Social networks,Social news, Microblogging ,Bookmarking sites,Media sharing,Community blogs,social review sites,video hosting sites,Image shar

The Impact of Social Media Marketing


What is Social Media?

Andreas Kaplan and Michael Haenlein describe social media as “a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0 and that allow the creation and exchange of user-generated content”.

Social Media contains two words. The first one is “Social” which means interaction, sharing and so on. Another word is “Media” where to say that social media is a medium for publication.

Social media contains a lot of tools and applications which let the users express their opinion, publish articles, sharing videos and so on easily.

Social Media Influence:

According to Sir Andrew Likierman, London Business School Dean, “social media has completely disrupted the way businesses assess their performance”. This statement is completely true because social media is no longer an option but is a must, especially companies that dealing straightly with customers. Some business can completely avoid thinking about social media like wholesalers because they are just dealing with another business. Since social media became more powerful, organization are facing difficulties to measure their performance. They must have specific strategy for social media or even companies could have one special unit that handle feedbacks and responses from user. Any negative feedbacks should grab attention and they have to discuss on how to react with any negative comments. Any negative response from customers will be there on net forever. No way to remove that and because of that, companies that avoid think about social media will lose some customers.

Customers are now become more particular about with whom and from where they are buying products or services. They willing to make online search before making any purchase decision especially for expensive items. Since internet is now more conveniently searchable through smart phones, customer can make search in just a minute. That’s why companies must have social media presence and put some attention to manage customer response and try to convince them that the business is reputable and trusted.

Social media providing big opportunity to organization to build better relationship with clients and providing real one to one communication. They have no better advertising then “word of mouth”. Satisfied customers surely will share to their friends in their social network about their experiences with the particular company. If one person shares their experience to his 400 Facebook friends, and that friends spread that news to their friends, the information moves extremely fast. If a video uploaded in YouTube with attracting title like “Think Twice before you eat XXX”, this video surely will grab thousands or even millions of social medial users. With “Share” function available almost in any site, in just a second we can share anything to social media community.

One of the main reasons that we must use social media is because our competition is using that daily as marketing strategy. Another big reason why a business should use social media because their customers and future customers are using it. A lot of people have at least one social media account like Facebook, YouTube and so on. A business should present their brand where customers are. Traditionally we can see people open shops at crowd places like in shopping mall and so on. The same case here where a business should present in crowd place like social media. Millions of people using that every day.

Some Fail Stories of Businesses When Using Social Media:

In 2012, giant car manufacturer Toyota launched Camry Effect Campaign on Twitter to promote Camry. They had created number of Twitter account. This campaign was designed for directly communicating with users but what happen is, big number of users start to accuse Toyota for their bombarding and spamming marketing then with many unsolicited messages. As response Toyota suspended their accounts. Until now this campaign is well known as fails campaign. The main problem with this campaign is, not because Toyota Spamming but the content of the messages that they send out were not attracting. They also were sending same messages content over and over. They were only sending promotional messages which did not help to build relationship with users.

Advantage of Social Media for Business:

The advertising cost is much more cheaper then traditional advertising and promotional activities. Social media also gives full value for every penny they spend. Traditional advertising only shows the brand to the customer but with social media company can build long term relationship through “Like” function and can get their email address for sending future emails.

Future customer able to find our brand through many channels like sharing activities, news, search engine search result and so on which gives company free advertising. Social media can bring huge amount of traffic to their content especially when that content is grabbing their attention. This is what we can call free traffic or free customers.

Social media allows customers to express their experiences to others. A satisfied customer surely will bring another new customer through sharing experience activity. Companies will improve their products and services to customers.

Disadvantage of Social Media for Business:

A successful online presence especially in social media, a company needs an experienced team which can improve companies’ reputation. Social media becomes unique and able to drive a lot of sales when they engage with their customers. This mean they have to reply messages, comments and so on. Pushing sales without engaging with customers or not responding to negative feedback will damage the companies’ reputation. Organization also must produce new contents and always find out ways to overcome to any negative feedback.

Wrong online presence strategy will damage the companies’ reputation and put them at a viral social disadvantages. Any mistake they companies make in front of thousand of fans or social media members will result in big reputation impact. So, companies must be careful when performing social media campaign.

Using social media marketing and advertising campaign could be more time consuming because companies would have to watch out every activity in the social media.


Social media gives deep impact to the business world. Today from small companies to big giant companies. Social media landscape is big and the system and technology are continuously growing and changing everyday. Companies who are using and present in social media are enjoying big benefits. Social media is no longer an option but is a must especially companies that dealing straightly with customers. Social media promises a lot of opportunities and challenges, so organization must prepare themselves for facing it.

Popular posts from this blog

Doctrine of Notional Extension under the Workmen Compensation Act, 1923

  There is no problem in detecting that the accident occurred in the course of employment when a workman is injured in the working place and in the working hour and doing his duty. The problem arises when these elements do not coincide together. But a workmen if injured just near the work premises or just before joining the work or in the way to work problem arises. To address this kind of problem and giving some kind of relief to the workmen the theory of notional extension evolved. “As a rule, the employment of a workman does not commence until he has reached the place of employment and does not continue when he has left the place of employment, the journey to and from the place of employment being excluded. It is now well-settled, however, that this is subject to the theory of notional extension of the employer’s premises so as to include an area which the workman passes and repasses in going to and in leaving the actual place of work. There may be some reasonable extension in bot

Peace - A Way Of Life

To be peaceful is the sign of a conqueror.  We have often heard people saying 'follow the path of peace and you will be happy', 'preach peace' and many other phrases emphasising on a way of living- Peace. But what is it really about?  With reference of the holy Bible, peace is defined with notions like  totality or completeness, success, fulfillment, wholeness, harmony, security and well being.  The definition of peace changes with mindsets of people. For one, it is a sense of accomplishment, non- violence for another, salvation to a few and a lot more to others. But what peace exactly is? And how can we attain it? Peace is acceptance. A vision of seeing things and extracting optimism out of it. Peace makes life easier. To be satisfied is what peace is. To be able to look back at your life and accept all its darks and jewels is what peace feels like. Peace is a state of mind where your soul feels calm, free from the dirt of hatred, negativity, criticism, inferiority and

Appearance vs Reality of Merchant of Venice

One of the greatest writers of history is Shakespeare. William Shakespeare was an English playwright, poet, and actor, widely regarded as the greatest writer in the English language and the world's greatest dramatist in the history of English literature. He has written many masterpieces. In which are are Macbeth, Othello, Romeo and Juliet extra etc.  In which Merchant of Venice is one. The storyline of the play goes : The play commences on a street in Venice. Shakespeare introduces the central character of the play, Antonio, as a Merchant of power and influence. Bassanio, his friend, confesses to him that he is in love with Portia, a rich heiress of Belmont. To present himself as an eligible suitor to Portia, he seeks a loan from Antonio. Antonio has no money in hand to lend as his fortunes are tied up with his ships at sea. However, he promises to help us Bassanio to take a loan from money lenders using his(Antonio's)name. The entire play is based on the scenario that happens